INTRODUCTION TO SEO
Have you heard about SEO? Some believe it’s dead, useless, etc.
WE KNOW IT’S ALIVE AND DEFINITELY WORTH YOUR EFFORT.
Why are we so confident?
We have years of experience performing professional SEO with exceptional results.
READY TO LEARN SEO?
Read the entire guide for the information you need to be successful.
Let us know if you need help.
WANT CONSISTENT TRAFFIC AND FREE LEADS?
Let’s Find Out Visit Google, Yahoo, Bing, etc.
Input your site name (not your URL) in the search bar and see what comes up.
DID YOU FIND YOUR WEBSITE?
Hopefully, you’ll see your website on the first page. Now, the real test, search for your niche, roofer, painter, lawn care, etc.
Did you find your company in the results?
Probably not, the search you did was national. Now let’s try a local search, where your odds of showing up are much better.
add near me after your niche
Example: roofer near me or roofer Orlando Florida.
If you couldn’t find your company on the first couple pages, don’t worry, there’s plenty we can do to fix that.
The point is,
IF YOU CAN’T FIND YOUR WEBSITE, HOW WILL ANYONE ELSE?
That’s why you need SEO.
DIY SEO DO-IT-YOURSELF SEARCH OPTIMIZATION
What To Expect
Before you roll up your sleeves and jump in, this article will help you understand a few things. We’ll introduce you to SEO basics with an easy-to-understand glossary of concepts and terms.
What’s Next
We follow the introduction with articles that help you pick the best keywords for your website, do on-page SEO and provide hints to help you generate leads right away.
SEO & SEM GLOSSARY-DEFINITION OF TERMS
Search Engine
Google, Yahoo, and Bing are called search engines. You enter keywords into their search bar, and they return websites that match your search.
SEO
Search Engine Optimization – Performing actions that attract search engines like Google, Yahoo, and Bing to index your website so it can be found in search results.
SEO is making changes to your website that highlight the relevancy of your webpage for a given topic. It’s also building a strong network of relationships with other websites (known as back-links) to improve authority or credibility in your niche.
Good SEO drives traffic to your website.
Keywords:
Keywords are the phrases that people enter in searches that help them find your website. Example: Roofers near me or lawn care services.
URL Address:
A URL points to a website. Example: www.yahoo.com
Backlinks:
Backlinks are references from another website to your website (in the form of a URL address) to your page.
Search engines use backlinks & keywords to determine how relevant your website is for a particular search.
Back links happen naturally when another website finds information on your website that is relative to their content and uses a link to your content to support their article, etc.
Example: They might have an article about local business, which lists your website as a good place to find a carpenter.
You can actively create backlinks by listing your company on local directory websites.
Additionally, there are countless blogs and forums on the internet that discuss anything you can think about. A backlink can be created by posting thoughtful replies on these websites with a link to your website.
Page Ranking:
Page ranking is the assignment of your website’s relevance for a certain topic within search engines.
A low rank means that search engines won’t find your website for a particular search query. A high ranking means lots of traffic and potential sales!
Social Media
Twitter, Facebook, etc. are all websites that can help develop a web presence and drive traffic to your website.
The idea is to create a social relationship on these websites which entices people to visit your website and hopefully purchase your product or service.
Twitter is a great medium for this. If you can leverage recent news and events in a short snippet that relates to your website, the visitors will come.
Sitemaps:
A sitemap is a webpage that tells Google and other search engines, as well as visitors, where to find pages on your site.
SEO Services
SEO services are available in many different forms, from directory link submission to high-end on-page SEO and internet marketing. Services that include quality backlinking from articles, forums, blogs, and highly relevant directories are usually the most effective.
SEM
Search Engine Marketing PPC (pay-per-click).
Another method to increase web traffic and sales is to pay a provider like Google, Linked-In, or Facebook for advertising on their platform. Each click on your ad costs a certain amount, depending on the competition for the audience you’re targeting, and sends a visitor to your web page.
SEM is a very effective way to generate business leads.
Local VS National SEO
Local search results are just that, search results for local businesses. Where national results are for the entire U.S.
Most home improvement contractors only care about local results.
Example: Contractors near me.
Organic Search Results
Unpaid/unsponsored search results. Many of the results will be from your competitors. Good SEO is responsible for the organic results that you see.
ARE YOU READY TO SEO
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You’re now armed with the knowledge you need to start making some important changes. We’re excited to help you improve your website’s performance.
We’ve written several articles about SEO and internet marketing.
Don’t miss our next article for an important tip and quick start to your local marketing campaign.